Lifecycle marketing is all about sending the right message to the customer at the right time. It employs emails, SMSes and app pushes; and with ExactTarget, customer personalization is the best feature of this tool. The communication differs when interacting with first timers vis a vis return visitors. Each customer has a different set of needs. ExactTarget caters to each need specifically. It helps you engage in meaningful conversations with your customers, which ensures you stay on top of their mind. This tool eventually also helps you to track the effectiveness of email in improving your business’ results.
Drag-and-drop content tools make it easy to create emails that capture your customers’ attention. Step-by-step playbooks walk you through the creation of pre-defined email marketing campaigns—such as a three-step welcome series—helping you automate relevant messages throughout the customer lifecycle while following best practices.
Target Your Audiences
Relevant messaging isn’t an option—it’s a necessity. Easily filter your subscriber base to send targeted email messages based on any customer data with applications like Audience Builder.
Streamline & Send Emails
Your customers interact with email 24/7/365—and they expect real-time communications from you. Our powerful email marketing platform arms you with the speed, precision, and flexibility to build relationships with your always-connected customers.
Track & Optimize Email Campaigns
Keep tabs on every email campaign and transactional send with real-time tracking and graphical reporting. Make the most of every email send—and boost ROI—with built-in A/B testing capabilities and leading email deliverability tools.