Listen and analyze
Listen to and Analyze conversations from over 650 million different sources across the globe. Discover what consumers are saying about your brand, your products, and your competitors. Understand which topics are generating interest and where the most influential conversations are happening — then use that information to inform your marketing decisions. Understand category level issues which your consumers are talking about. Catch negative conversations and also listen to conversations where consumers are actively expressing interest in your products or services. Plus, with Social Studio you can monitor consumer sentiment to stay ahead of potential crises and evaluate new product and service offerings.
Plan and publish
Social Studio empowers brands to plan, execute, and track compelling social media marketing campaigns. Source content from the Social Studio ecosystem of partners or integrate with your own digital asset management system to seamlessly pull existing creative into social campaigns. Customize and craft your content while protecting your brand with configurable approval rules and a full audit trail. And what’s more, with Social Studio, managing social strategy, tailoring social campaigns, and driving social awareness across distributed teams is easy — just identify the content with the highest engagement and share it with different product, regional, or brand teams.