- Posted by Mihir
- On July 27, 2015
- 0 Comments
- digital, podcast, social media, social media videos, social wavelength, strategy, video marketing
This Episode focus on Videos and how Videos have become extremely important as a part of digital content strategy.
- One of the reasons why Videos is getting preferred for content strategies as people seem to more open to consuming content of certain timeframes via video more easily than reading the same content.
- Because of technology advancements, a lot of people have cameras, Video players, 3G and
Wi-Fi capabilities on their devices which has made it a lot easier to create and/or consume videos for themselves.
- YouTube, Twitter, Facebook, Snapchat and other such video sharing and viewing capable social platforms have enabled people to become used to consuming video content.
- A brand can create different kinds of video content like hygiene Content – Content about your products and services and storytelling opportunities – Success stories, etc.
- A story via videos which create a buzz around it produces excellent recall for a person who has viewed the video and looks to shop for a product around that category.
- Sanjay gives an example of Blendtec, a blender manufacturer here. They created videos of blending tech based hardware to dust using their blenders which immediately went viral and made an otherwise bland product get so many eyes on it and garner relevant recall and sales.
- Another example came of General Electric which already has a great social presence. They describe how their software makes a difference in a very interesting visual story via short videos.
- These are some of the last brands one would think of, who would use videos for story-telling, for example, very few people would know the different brands of blenders they’ve an option of selecting from the market, but these brands are doing it successfully.
- Different industries can really reap a lot of benefits by using videos to showcase themselves and their products better on video.
- A Restaurant can showcase their ambiance, their location and view, a quick glance at the kitchen, have a talk with the chef and get some few testimonials from happy customers.
- Similarly, Real Estate brands can really show off their property, have a walk in inside the house, the locality, i.e. tick off all the points that sell a house in a video.
- After the Video is created, there comes the question of how will the Video will be discovered.
- Discovery tools- Right Keywords and tags such that if a person is specifically searching for you, your tags will help you get discovered, ensuring your brand is visible.
- Seeding – The Video needs to be seeded in the right kinds of platforms and groups, places where the latest videos get discovered.
- Media – Media can be used to get initial views.
- Once the Video reaches a certain threshold of views and if the content is good, the video can be picked up certain lists like ‘Top 10 videos for xyz’ etc. The video will pick up greatly from there and then the organic extension.
- In India, we’re still in a phase of an early mover advantage. For e.g., podcast as a platform has not picked up and anyone who’s the first to get up there with great content will win that space.
- Facebook as a platform too pushes video more than other forms of organic content as they recognize that videos make Facebook more engaging, enables to become a competitor to platforms like YouTube. They might not always push it, but right now, with twitter also having launched its own native video earlier this year and Instagram already becoming increasingly popular with its video feature, it’s easy to see where these platforms are focusing at.
- Tip – Regional content on Videos are being picked up very well in India for the Education industry. Focusing on creating regional content based videos might just be the secret sauce that some brands may need.
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