The Social Media landscape keeps changing at a very fast pace. It's evolving, developing new ways to communicate and reach audiences and almost always changes the perception of ROI gained from being on Social Media Platforms. Our Jt CEO, Mr Hareesh Tibrewala, via this report, has showcased 10 mega-trends of 2015 that every brand with an online presence and their associated marketeers should be aware of to reap a continuing sustainable ROI through Social.
A large number of people use social media to share their shopping experiences. These experiences, in the form of conversations on social media, are read by millions and have an impact in influencing their decision for the next purchase. This social media case study analyzes the top eCommerce brands in India and what consumers converse about them. It also aims to help these brands understand how leveraging social media monitoring in necessary to enhance their online reputation.
Mobile phones are now an indispensable part of our daily lifestyle, so much that we now consider our cell phone as a basic necessity. At the same time, internet penetration in India has increased by leaps and bounds. A major reason this has been possible is the advent of smartphones, which have empowered to do just about everything we can think of. Today, India is one of the largest markets for smartphones in India and a large portion of smartphone users also make use of social media to converse and network with other users all over the world. Let us take a look at what people talk about smartphones that employ Android, one of the most popular smartphone platforms.
Purchasing a car is a high involvement decision, where people depend upon experiences, opinion gathering and opinion validation from other people. A large number of individuals do this online. Therefore, it is of prime importance for brands to be aware of how they fare on social media. This report analyses such opinions and compares how various brands are perceived online.
The banking industry rests and exists on the pillar of trust. Customers look for superior customer experiences that fulfill basic expectations while providing value.Today we are in an era where customers can immediately share their experiences, courtesy social and digital media. When it comes to banks, customers who trust their banks will drive more referrals and prefer that a single financial services provider meet most or all their banking needs. Social Media is a hotbed for feedback about the bank services. The report dwells in shedding some light on the relationship between customers, social media and Indian banks.
A decade ago, Internet came to town and changed our lives forever. It changed the way we communicated, the way we marketed and the way we interacted with information. Web 2.0 is like the second coming of the internet and it is going to change our lives once again, and have more far-reaching implications than we could ever imagine.